2 June 2009

Yoga Adventure Breaks in Kerry, Ireland

PRESS RELEASE

A Kerry Businessman’s Secret: Adaption and Innovation

‘Innovate or die’ could be the best way to describe Kerry businessman and outdoor enthusiast Nathan Kingerlee’s approach to the changing tourism economy.

Based in Kerry, it has been an exciting challenge meeting the changing needs of clients to continue with the expansion of his business in the current climate. Outdoors Ireland is one of the leading outdoor adventure company’s in the South West. The main focus has been kayaking, hill walking and rock climbing, used for team building, corporate events or individuals. His latest venture incorporates yoga with outdoor activities.

According to Kingerlee, the main reasons people come to his company, Outdoors Ireland, are “to get away from the stresses of modern day living, to unwind and live healthily for a few days. Combining yoga and the outdoors is the perfect anecdote to rejuvenate oneself in these times”.

One of the keys to his success is responding to the market’s often diverse interests. According to Kingerlee “Business is always evolving and it’s important to be able to adapt to your customer’s individual tastes. In order to do so, you need to be sensitive to what they want and respond to it” A day with Outdoors Ireland will offer you a fun and thrilling adventure whatever your interests.

Not many local businesses can boast that Easter 2009 was twice as busy as the previous “In general demand is increasing constantly and we continue to give excellent quality, value and new adventures. Fàilte Ireland is also doing great work to promote the South West as an adventure location and to encourage the Irish to take advantage of what's on their doorstep, so that's been a big help” said Kingerlee.

The yoga weekends have an emphasis on healthy living and eating - a detox of the mind and the body. Providing an opportunity to learn some new and simple things to take back into your normal lives, such as yoga techniques and this coupled with the chance to try activities like kayaking, hiking and biking. This innovative Kerryman has provided the perfect backdrop to restore the body and mind.

For more information, photos and dates please contact Nathan Kingerlee.
Email: info@outdoorsireland.com
Tel: (086) 860 45 63

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